Logo Design

Strengthen your brand

5 Principles of Logo Design

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys your intended message. I follow the five principles below to ensure that your design best suits your needs.


Simplicity makes a logo design easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being “overdrawn.”

Following closely on this principle of simplicity is that of memorability. An effective logo design should be memorable, which is achieved by keeping it simple yet appropriate.

An effective logo should be timeless. Will yours stand the test of time? Will it still be effective in 10, 20 or 50 years?

An effective logo works across a variety of media and applications. For this reason, logos should be designed in vector format, to ensure that they scale to any size. Ask yourself, is your logo still effective if printed in one colour, reverse colour, the size of a stamp or even a billboard?

How you “position” the logo should be appropriate for its intended audience. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm.

Logo Design Process

Design Brief

First I send you a logo design brief. This is a questionnaire that you fill out, answering questions relating to your business and ideas regarding your logo design.

Logo Design

3-7 days after I have received your design brief you will be given initial logo concepts based on your logo design brief.


From this point you will go back and forth with the myself until you are 100% happy with the logo design and sign off on the artwork.


Upon completion you will receive your logo in the form of a professional “logo style guide” which has the logo, colours and fonts in all the formats required for your use.

For a free, no obligation consultation